Smart Internet Marketing

Internet Marketing

New data this week confirms what internet marketing experts have known for a while: Facebook is on the rise. A phenomenal rise.

According to web analytics firm Expertian Hitwise, more people visited Facebook than any other website in the United States during the week ending March 13 – even ousting Google in popularity. Facebook has achieved the number one spot before – on the weekend of March 6 and 7 (the day of the Academy Awards ceremony) and on Christmas Eve, Christmas Day, and New Year’s Day – but this was the first time it has achieved a sustained lead.

Expertian Hitwise said the market share of visits to Facebook increased a whopping 185 percent last week, compared to the same week last year. The visits to Google, on the other hand, increased only 9 percent during the same timeframe.

There are more than 400 million regular users of Facebook around the world. Around half visit the site every day to post photos or status updates, check their messages and friends’ news feeds, and, increasingly, play games. Popular Facebook games include FarmVille, Café World, Texas HoldEm Poker and Happy Aquarium.

Social media never sleeps, which means applications like Facebook are a key part of a smart internet marketing plan for businesses. More people are finding remote social networking a more convenient and instant way to socialize, as well as connect with products and services that interest them.