Smart Marketing for the Not-So-Smart
Aug 16
When you visit your company’s blog or webpage, does it make sense to you? Of course it does. You probably wrote the darn thing, and you made sure to include all the details of your product or services (right?). You understand it, your colleagues understand it, but…does your customer understand it?
You explain what you sell, but you don’t explain why the customer needs it. What problem does it solve? Why would he need it? How would he know that he needs it? A good blog or website will cover all of these topics.
An SEO plan can only go so far if the customer doesn’t even know the correct keywords for which to search. The average internet surfer is not smarter than the average bear, and if your customer needs your services, he may not even know that he needs them! Therefore, teach him, and he will come!
Use smart business blogging to thoroughly explain the whys and wherefores of your business so that any layperson scanning through the internet can understand. Ask company outsiders to read your blog or website to ensure your company practices equal opportunity blogging.
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