Smart Internet Marketing

If your business has a website, you’ve probably heard the term “off page SEO” before. But the question is: Do you know what it means? Essentially, off page SEO is the process of increasing search engine rankings by doing work on other websites — from an off-site blog to a Facebook profile.

Let’s take a look at some of the benefits of off page SEO linking:

Off page SEO doesn’t change your website. A lot of business owners worry that intense SEO efforts will make their company look “desperate,” but off page SEO takes place on blogs, bookmarking services, social networking profiles, etc. It’s the marketing campaign nobody has to know about — unless you want them to.

Off page SEO can target specific groups of people. With social networking, finding a specific demographic is as fast as a simple search, whether you’re looking for a Facebook page for stay at home moms, or users Tweeting on the #VoIP trending topic.

Off page SEO makes frequent updates easier than ever. Frequent updating is the foundation of any good SEO plan, but you might not be interested in updating your website every day, not to mention several times a day. With off page SEO, though, it’s easy to add new bookmarks, posts, and Tweets linking to your site on a daily basis.