Posts Tagged ‘online marketing strategy’

May 7th, 2009  Posted at   Internet Marketing Strategy
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When it comes to online marketing, businesses have a hard time figuring out who their target audience is and how they can reach them effectively on line through smart internet marketing techniques.

A target audience is a demographic group that your businesses advertising goals and objectives are catered to. You’ve heard the terms many times in when discussing traditional marketing, however in today’s online environment; it’s a little harder to find your targeted audience.

The main goal of online marketing is to reach out and find visitors to your website who fits your online mission and are focused on potentially buying your product. To understand your target audience here are few indicators to consider:

  1. Gender
  2. Race
  3. Age Group
  4. Location
  5. Technology access
  6. Economy
  7. Knowledge
  8. Online know how
  9. Interest
  10. Hobbies

In order to find where your target audience is based on the credentials above business should read industry journals and magazines, visit online forums were your potential audience may be, subscribe to online magazines and mailing list, join associations and refer to online directories.

Smart internet marketing, anewb, online marketing techniques, online targeted audience

April 23rd, 2009  Posted at   Internet Marketing Strategy
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Recently, in Developing Your Internet Marketing Goals Part 1 we discussed how important planning was to smart internet marketing. As a result we offered three goals that every business should include in their internet marketing planning process:

  • Goal 1: Increase the number of business leads to generate a return on your investment
  • Goal 2: Ensure customers have a unique online experience
  • Goal 3: Develop a strategy to engage visitors

Here are three more goals to include in before you start developing your internet marketing plan.

Goal 4: Develop an effective method of moving website visitors through to the buying funnel

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Getting visitors to your site is a great goal to have when developing your internet marketing plan. But how do you get them from a visitor to a paying customer? By developing a strategy that provides visitors with all the resources needed to help them make a purchase.

Goal 5: Increase the number of satisfied visitors through specialized customer service based on your targeted audience.

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One of the challenges many people have when making purchases online is being able to quickly and effectively deal with problems. Many people want the same customer service experience when purchasing from an actual store front. Developing a great pipeline from the customer to the business online translates to repeat business.

Goal 6: Increasing the number of qualified visitors to your site.

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Marketing to the right audience is key to developing qualified visitors to your site. Qualified visitors make purchases, read content and request additional information..

At AnewB our goal is to increase your online presence using smart internet marketing. This means finding your target audience profile, creating opportunities for qualified visitors and helping your business develop a sustainable brand online.

April 2nd, 2009  Posted at   Internet Marketing Strategy
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business-planning

Planning is a major component of structuring a strategically successful business.  When starting a business a number of documents come into play including an internet marketing plan, a business plan, a marketing plan, a mission statement, a vision statement, financial plans, etc.  One major step that businesses often don’t take seriously is internet marketing goals and objectives…a major part of smart internet marketing and your internet marketing plan.

The first step is to determine exactly what you expect to get out of your business this year. Setting realistic goals is not only crucial; it’s the most important step.  Additionally, these goals don’t necessarily have to be financial. They should be a mix of financial and non-financial goals to ensure your brand and your product get appropriate exposure.

Here are 3 goals than any business should include in their internet marketing plan.

Goal 1: Increase the number of business leads to generate a return on your investment

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Generating leads is the number one way to get your target audience to your website. Whether its actively participating on social media sties or commenting on niche related blogs daily, generating leads should be your number one priority.

Goal 2: Ensure customers have a unique online experience

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When online users get to your website what do they see? Is your site just as good as your competitors? Can they find what they need in less than 2 clicks? These questions are imperative to online success because you want your visitors to come back. Repeat visits can help you create a lifetime relationship with your customers.

Goal 3: Develop a strategy to engage visitors

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When visitors come to your site and purchase…what’s next? You may have secured their purchase but to keep them informed with any new products or offerings try to get them involved by entering a competition, signing up for a newsletter or subscribing to your  company blog.

These are only 3 goals to include in your internet marketing plan. Stay tuned as next week  as we offer three more goals to consider.  At AnewB marketing our goal is to increase your online presence the right way… that’s what smart internet marketing is all about.

March 26th, 2009  Posted at   Internet Marketing Strategy
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We have all heard that Search Engine Optimization (SEO) keywords can improve your websites’ SEO, increase your search engine ranking and consistently deliver great results for years if done properly.  But how is it done properly? Anyone can pick a few keywords they think will work and try to incorporate those into their site.  However, smart internet marketing tells us to take our time and strategically pick each keyword to ensure success.

When deciding what keywords to uses ask yourself 3 questions:

How Will People Find You?

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The first step is to write down all the keywords that you feel people will type into search engines when looking for the information or products that you are selling. Don’t Guess! Ask family, friends, and customers which keywords they would use to find your information.  For example you may think that someone would type in “oprah and kelly clarkson” to search for that episode when actually most users are typing in “kelly clarkson on oprah” instead.

Can A Machine Help Me?

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Okay, it’s a weird title but it works.  It’s called a computer and the internet. They both can help you pick out keywords by using a tool called a keyword suggestion tool.  SEO Book Keyword Suggestion Tool is pretty neat.

What’s My Competition Doing?

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You can find out exactly what keywords your competition is using by checking out their website page source.  Most browsers will allow you to go to View and then Page Source and you can view  your competition keywords to see what you are missing.

So remember… smart internet marketing  + smart keywords = amazing SEO

March 20th, 2009  Posted at   Internet Marketing Strategy
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Last week we started the discussion on how on the top of search engines by using smart internet marketing; here’s part 2:

Step 3: Have A Good Website Description
Having a good website description is a key part of Google understanding who you are and where you fit into.  This should also be the first couple of sentences of your body text.

Step 4: Increase your Website Content
No matter what you sell and how many keywords you may use, content always wins.  Make sure that each page of your website has a minimum word count of 300 words.  But don’t overdo it! You also want to make sure that you don’t go over 750 words.

Step 5: Choose Your Website Domain Carefully.
If you sell pink widgets what the point of naming your website www.sellstuff.com?  Name your website www.pink-widgets.com.  Separate your keywords by hyphens and search engines will find you!

Next week, we will explore additional tips about how to increase your search engine ranking and start focusing on smart internet marketing.

December 4th, 2008  Posted at   Internet Marketing Strategy
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Online holiday marketing can be intimidating especially if you do not know what you are doing or what your company’s holiday goals are this season. In order to make sure you have your holiday hat on straight here are a few tips on how to leverage your online presence this season.

1. Create a Holiday Gift Guide
Holiday Gift Guides are a great way to get new customers to take a look at your product. If you are not creating one yourself, and you should, then contact those who are and get your products on the list. If your business focuses on services, create a company gift card and use that as a great product offering this holiday.

2. Use Your Company Blog
Placing your holiday products, discounts, coupons, or offerings on your blog is important. First, write consecutive posts about what your company is offering and secondly make sure it is viewable on the sidebar of your company blog so users can easily find out what’s going on.

3. Contact Your Affiliates
If have an affiliate program then offer your affiliates additional holiday bonuses or gifts for directing traffic to your site. Reward the year’s top affiliates with a shout-out on your company blog or additional incentives to get them excited about what your company has to offer.

4. Leverage Social Networking
Get on your Facebook, Twitter, and MySpace accounts and network your heart out. Let everyone know what’s new this holiday season and make sure to thank everyone who has supported you throughout the year.

5. Give It Away
Contact blogs that are related to your product or services and offer to give their readers a chance to win a coveted product or service that you offer.

Remember, the holidays don’t have to be a scary time of the year, use it to increase clients, consumers, and brand awareness.

Happy Holidays!


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