Posts Tagged ‘anewb’

May 7th, 2009  Posted at   Internet Marketing Strategy
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ecommerce

When it comes to online marketing, businesses have a hard time figuring out who their target audience is and how they can reach them effectively on line through smart internet marketing techniques.

A target audience is a demographic group that your businesses advertising goals and objectives are catered to. You’ve heard the terms many times in when discussing traditional marketing, however in today’s online environment; it’s a little harder to find your targeted audience.

The main goal of online marketing is to reach out and find visitors to your website who fits your online mission and are focused on potentially buying your product. To understand your target audience here are few indicators to consider:

  1. Gender
  2. Race
  3. Age Group
  4. Location
  5. Technology access
  6. Economy
  7. Knowledge
  8. Online know how
  9. Interest
  10. Hobbies

In order to find where your target audience is based on the credentials above business should read industry journals and magazines, visit online forums were your potential audience may be, subscribe to online magazines and mailing list, join associations and refer to online directories.

Smart internet marketing, anewb, online marketing techniques, online targeted audience

April 23rd, 2009  Posted at   Internet Marketing Strategy
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Recently, in Developing Your Internet Marketing Goals Part 1 we discussed how important planning was to smart internet marketing. As a result we offered three goals that every business should include in their internet marketing planning process:

  • Goal 1: Increase the number of business leads to generate a return on your investment
  • Goal 2: Ensure customers have a unique online experience
  • Goal 3: Develop a strategy to engage visitors

Here are three more goals to include in before you start developing your internet marketing plan.

Goal 4: Develop an effective method of moving website visitors through to the buying funnel

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Getting visitors to your site is a great goal to have when developing your internet marketing plan. But how do you get them from a visitor to a paying customer? By developing a strategy that provides visitors with all the resources needed to help them make a purchase.

Goal 5: Increase the number of satisfied visitors through specialized customer service based on your targeted audience.

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One of the challenges many people have when making purchases online is being able to quickly and effectively deal with problems. Many people want the same customer service experience when purchasing from an actual store front. Developing a great pipeline from the customer to the business online translates to repeat business.

Goal 6: Increasing the number of qualified visitors to your site.

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Marketing to the right audience is key to developing qualified visitors to your site. Qualified visitors make purchases, read content and request additional information..

At AnewB our goal is to increase your online presence using smart internet marketing. This means finding your target audience profile, creating opportunities for qualified visitors and helping your business develop a sustainable brand online.


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