Archive for the ‘Internet Marketing’ Category

March 9th, 2010  Posted at   Internet Marketing, seo
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Internet Marketing

SEO is defiantly the cocktail party word out there. It doesn’t matter if your site looks like a million bucks, because as long as it’s not SEO optimized, you’ll have zero traffic. And turns out that even the search engine king can do better on its SEO and internet marketing strategies.

According to an SEO report card  which was issued by Google, the internet leading search engine has a lot of work to do fixing up meta tags, heading tags and basically get an SEO overall checkup.

The report states that many of Google’s products are misread by search engines, have broken links and 404 messages or complicated URLs.

A quick look at the SEO report card can benefit anybody who’s interested in SEO and not just Google employees as it examines important examples and tweaks that can be implemented in any website or blog that’s out there.

So go ahead, take a look at the report and rethink your internet marketing strategy.

March 3rd, 2010  Posted at   Internet Marketing
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Internet Marketing

Internet Marketing

The benefits of internet marketing through social media are growing each day. With Twitter, Facebook, MySpace and blogs to Flickr, Delicious, YouTube, Slideshare, Digg and Technorati, there are more opportunities than ever to maximize your company’s visibility through the Internet – and at little or no cost.

Studies have shown that, before social media, the average business could spend $15,000 on a direct mail campaign that would result in 200 new customers. By spending $7,500 on a billboard campaign, a business could expect to gain 300 new customers.

But with social media, you can dramatically increase your company’s returns with little or no monetary investment. It requires only time to build your presence on a platform like Twitter – which can easily score you up to 1,800 new customers.

In this tight economy, human apathy is up, which means that businesses need to reach out and connect with their clients on a personal level. This means humanizing your business’s messages, and building up strong relationships with your customers by listening and communicating, engaging your audience, and building up trust. This strategy is easily achieved through platforms like Facebook and Twitter, which have proven that strong social media relationships convert into sales.

Companies like Ajax Union can help you build up your company’s social media presence and achieve smart internet marketing.

The benefits of social media

The benefits of social media are growing each day. With Twitter, Facebook, MySpace and blogs to Flickr, Delicious, YouTube, Slideshare, Digg and Technorati, there are more opportunities than ever to maximize your company’s visibility through the Internet – and at little or no cost.

Studies have shown that, before social media, the average business could spend $15,000 on a direct mail campaign that would result in 200 new customers. By spending $7,500 on a billboard campaign, a business could expect to gain 300 new customers.

But with social media, you can dramatically increase your company’s returns with little or no monetary investment. It requires only time to build your presence on a platform like Twitter – which can easily score you up to 1,800 new customers.

In this tight economy, human apathy is up, which means that businesses need to reach out and connect with their clients on a personal level. This means humanizing your business’s messages, and building up strong relationships with your customers by listening and communicating, engaging your audience, and building up trust. This strategy is easily achieved through platforms like Facebook and Twitter, which have proven that strong social media relationships convert into sales.

Companies like Ajax Union can help you build up your company’s social media presence and achieve smart Internet marketing.

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What are you doing to help your small business succeed in the wonderful world of the Web? Search engine optimization (SEO) is a powerful tool that’s increasing your business’s visibility on the internet, and you can optimize your site by following a few simple rules. Remember that smart internet marketing doesn’t just happen overnight. You need a smart plan to help you get there.

A good internet marketing plan involves a mix of SEO strategies like blogging, articles, classified ads, directories, social networking and linking: you strengthen and increase the visibility and relevance of your business by putting out there in a range of different forms and forums. Basically, you want to put all your eggs in more than one basket.

Naturally, your target audience will help determine the strategies that make up your marketing plan. Social networking tools like Facebook, Twitter and YouTube are great for reaching younger audiences. These tools can help you create a buzz around your product and get your consumers taking about it. If you sell sneakers for Hipsters, then Twitter is probably where you want to be. And speaking of Hipsters, why not go for a classified ad on Craigslist as well.

If you want your business to be at the top of its game, contact us and we can help you succeed with a holistic approach to internet marketing.

February 23rd, 2010  Posted at   Internet Marketing, Internet Marketing Strategy
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Internet Marketing

In this day and age, people want results fast. Let’s face it, when users Google a product they want to buy right now, they won’t want to wade through pages and pages of results for hours. They’ll tend to pick whatever comes up first, whatever is staring them straight in the eyes.

The best way to get your business on that all-important first page of results on Google is through search engine optimization (SEO). To make your search engine ranking soar, you’ll want to find out what terms customers use to find the product or service you sell. Once you know these keywords, use them on your Web site in page and article titles, repeat them a few times on a page, and build links to keywords within your site.

But be careful: you don’t want to over-optimize your keywords. If you stuff your site with too many keywords and not enough original content, or if you duplicate content, Google may penalize your site’s rankings, and that means an uphill battle to get back to the top.

In short, SEO is simple, yet it’s important to be aware of certain pitfalls.

And companies like Ajax Union can help you with smart internet marketing and keep your business growing.

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When owning a business or running a website online, sometimes as owners we simply cannot do it all on our own. And that’s okay! No one expects you to know every single in and out of the marketing industry. This is why smart Internet Marketing companies like Ajax Union are available to people such as yourself.

You want the best for your business and you really want to reach for the stars and we can help you do that. We take what we know and we guide you into becoming the successful business you really want to be. We offer an array of services to suit your business needs everything from Internet Marketing and Business Development services to strategic planning, Web 2.0 marketing, direct marketing, article marketing, content creation and Social Networking. The more you DO for your business and the more you try to promote it and get it out there, the more people you are going to find that need your business service or your product.

The more promotion means the better chance you have at getting what you want out of your Internet business have it be sales or contacts, we can utilize what we know in smart Internet Marketing to get YOU where you want to be with your business.


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