Archive for the ‘Internet Marketing Strategy’ Category

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When owning a business or running a website online, sometimes as owners we simply cannot do it all on our own. And that’s okay! No one expects you to know every single in and out of the marketing industry. This is why smart Internet Marketing companies like Ajax Union are available to people such as yourself.

You want the best for your business and you really want to reach for the stars and we can help you do that. We take what we know and we guide you into becoming the successful business you really want to be. We offer an array of services to suit your business needs everything from Internet Marketing and Business Development services to strategic planning, Web 2.0 marketing, direct marketing, article marketing, content creation and Social Networking. The more you DO for your business and the more you try to promote it and get it out there, the more people you are going to find that need your business service or your product.

The more promotion means the better chance you have at getting what you want out of your Internet business have it be sales or contacts, we can utilize what we know in smart Internet Marketing to get YOU where you want to be with your business.

May 7th, 2009  Posted at   Internet Marketing Strategy
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When it comes to online marketing, businesses have a hard time figuring out who their target audience is and how they can reach them effectively on line through smart internet marketing techniques.

A target audience is a demographic group that your businesses advertising goals and objectives are catered to. You’ve heard the terms many times in when discussing traditional marketing, however in today’s online environment; it’s a little harder to find your targeted audience.

The main goal of online marketing is to reach out and find visitors to your website who fits your online mission and are focused on potentially buying your product. To understand your target audience here are few indicators to consider:

  1. Gender
  2. Race
  3. Age Group
  4. Location
  5. Technology access
  6. Economy
  7. Knowledge
  8. Online know how
  9. Interest
  10. Hobbies

In order to find where your target audience is based on the credentials above business should read industry journals and magazines, visit online forums were your potential audience may be, subscribe to online magazines and mailing list, join associations and refer to online directories.

Smart internet marketing, anewb, online marketing techniques, online targeted audience

April 23rd, 2009  Posted at   Internet Marketing Strategy
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Recently, in Developing Your Internet Marketing Goals Part 1 we discussed how important planning was to smart internet marketing. As a result we offered three goals that every business should include in their internet marketing planning process:

  • Goal 1: Increase the number of business leads to generate a return on your investment
  • Goal 2: Ensure customers have a unique online experience
  • Goal 3: Develop a strategy to engage visitors

Here are three more goals to include in before you start developing your internet marketing plan.

Goal 4: Develop an effective method of moving website visitors through to the buying funnel

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Getting visitors to your site is a great goal to have when developing your internet marketing plan. But how do you get them from a visitor to a paying customer? By developing a strategy that provides visitors with all the resources needed to help them make a purchase.

Goal 5: Increase the number of satisfied visitors through specialized customer service based on your targeted audience.

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One of the challenges many people have when making purchases online is being able to quickly and effectively deal with problems. Many people want the same customer service experience when purchasing from an actual store front. Developing a great pipeline from the customer to the business online translates to repeat business.

Goal 6: Increasing the number of qualified visitors to your site.

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Marketing to the right audience is key to developing qualified visitors to your site. Qualified visitors make purchases, read content and request additional information..

At AnewB our goal is to increase your online presence using smart internet marketing. This means finding your target audience profile, creating opportunities for qualified visitors and helping your business develop a sustainable brand online.

April 2nd, 2009  Posted at   Internet Marketing Strategy
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business-planning

Planning is a major component of structuring a strategically successful business.  When starting a business a number of documents come into play including an internet marketing plan, a business plan, a marketing plan, a mission statement, a vision statement, financial plans, etc.  One major step that businesses often don’t take seriously is internet marketing goals and objectives…a major part of smart internet marketing and your internet marketing plan.

The first step is to determine exactly what you expect to get out of your business this year. Setting realistic goals is not only crucial; it’s the most important step.  Additionally, these goals don’t necessarily have to be financial. They should be a mix of financial and non-financial goals to ensure your brand and your product get appropriate exposure.

Here are 3 goals than any business should include in their internet marketing plan.

Goal 1: Increase the number of business leads to generate a return on your investment

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Generating leads is the number one way to get your target audience to your website. Whether its actively participating on social media sties or commenting on niche related blogs daily, generating leads should be your number one priority.

Goal 2: Ensure customers have a unique online experience

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When online users get to your website what do they see? Is your site just as good as your competitors? Can they find what they need in less than 2 clicks? These questions are imperative to online success because you want your visitors to come back. Repeat visits can help you create a lifetime relationship with your customers.

Goal 3: Develop a strategy to engage visitors

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When visitors come to your site and purchase…what’s next? You may have secured their purchase but to keep them informed with any new products or offerings try to get them involved by entering a competition, signing up for a newsletter or subscribing to your  company blog.

These are only 3 goals to include in your internet marketing plan. Stay tuned as next week  as we offer three more goals to consider.  At AnewB marketing our goal is to increase your online presence the right way… that’s what smart internet marketing is all about.

March 26th, 2009  Posted at   Internet Marketing Strategy
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We have all heard that Search Engine Optimization (SEO) keywords can improve your websites’ SEO, increase your search engine ranking and consistently deliver great results for years if done properly.  But how is it done properly? Anyone can pick a few keywords they think will work and try to incorporate those into their site.  However, smart internet marketing tells us to take our time and strategically pick each keyword to ensure success.

When deciding what keywords to uses ask yourself 3 questions:

How Will People Find You?

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The first step is to write down all the keywords that you feel people will type into search engines when looking for the information or products that you are selling. Don’t Guess! Ask family, friends, and customers which keywords they would use to find your information.  For example you may think that someone would type in “oprah and kelly clarkson” to search for that episode when actually most users are typing in “kelly clarkson on oprah” instead.

Can A Machine Help Me?

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Okay, it’s a weird title but it works.  It’s called a computer and the internet. They both can help you pick out keywords by using a tool called a keyword suggestion tool.  SEO Book Keyword Suggestion Tool is pretty neat.

What’s My Competition Doing?

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You can find out exactly what keywords your competition is using by checking out their website page source.  Most browsers will allow you to go to View and then Page Source and you can view  your competition keywords to see what you are missing.

So remember… smart internet marketing  + smart keywords = amazing SEO

March 20th, 2009  Posted at   Internet Marketing Strategy
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Last week we started the discussion on how on the top of search engines by using smart internet marketing; here’s part 2:

Step 3: Have A Good Website Description
Having a good website description is a key part of Google understanding who you are and where you fit into.  This should also be the first couple of sentences of your body text.

Step 4: Increase your Website Content
No matter what you sell and how many keywords you may use, content always wins.  Make sure that each page of your website has a minimum word count of 300 words.  But don’t overdo it! You also want to make sure that you don’t go over 750 words.

Step 5: Choose Your Website Domain Carefully.
If you sell pink widgets what the point of naming your website www.sellstuff.com?  Name your website www.pink-widgets.com.  Separate your keywords by hyphens and search engines will find you!

Next week, we will explore additional tips about how to increase your search engine ranking and start focusing on smart internet marketing.

March 12th, 2009  Posted at   Internet Marketing Strategy
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Getting to the top of search engine rankings can be a very tricky business. We’ve seen companies whose domain name is www.widgets.com, they sell widgets, all their products have the name widget in it but for some reason when you type in widget in Google, they still end up on the 3rd page.

It’s all about smart internet marketing; making smart and deliberate actions to reach your online marketing goals.  In this 3 part series we will look at a number of ways you can move up in the search engines.  However, it won’t happen over night! Nothing “smart” does, it’s going to take a consistent effort to obtain effective SEO.

Step 1: Linkage
Increasing your incoming and outgoing links is very important.  The first step is to take care of all the links that you can control.  Create a couple of websites and link them to each other and to your main site using important keywords.  Also, contact all sites that link to your competitors and ask them to link to your site.  A good way to find your competitors link is to enter “link” and your competitors domain name into Google.

Step 2: Clean up your website code
Every website should have a TITLE tag as the first META tag. Your title should be straight to the point with the absence of words like “a”, “an”, “the”, “for”, etc.  Another great tip is to make sure you include <h1> tags in your page body and in between the <h1> include important keywords.

Also, clean up your image codes.  Each image should be named correctly and each word should be separated by hyphens or underscores.  And don’t forget the ALT tag; it helps to describe your images.

Next week, we will explore additional tips about how to increase your search engine ranking and start focusing on smart internet marketing.

December 15th, 2008  Posted at   Internet Marketing Strategy
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However like most things in life, unless you are on the right path from the get-go you can easily veer drastically off course to end up stalling in frustration. So here are a few pointers and tips to fast track your venture into internet marketing online.

ULTIMATE LIST ON HOW TO MAKE MONEY ONLINE

1. GET INDEXED QUICK

So why do you want to get indexed quickly? Well so that your blog gets into the radarscope of Google; you see once your blog has been registered by the search engines then it will start getting web traffic that much sooner.

How To Get Indexed Fast

•    Choose a URL that DOES NOT incorporate a competitive keyword (using your own name isn’t such a bad idea. Look around, you’ll find many people are doing this; besides it affords you flexibility of topic and theme!
•    Use a blog; they tend to get indexed faster than traditional static or normal websites.
•    Submit an article or two to high traffic volume article directories which characteristically have high page rank. Such article directories include:

LIST OF ARTICLE DIRECTORIES

•    Use Web 2.0 websites and social Media websites to leverage traffic to your new blog. Traffic flow to your blog will magnify the attention it gets from the search engines which in turn will get it indexed if it isn’t already, while at the same time enhancing its rise up the search engine index pages.

COMPREHENSIVE LIST OF SOCIAL MEDIA WEBSITES

2. HAVE GOOD CONTENT

Make sure that you have sufficient quality articles or posts on your blog before you start driving web traffic to it. There’s little point in expending a ton of effort in getting visitors to your blog just to have them bounce off like an errant Apollo Space Capsule on a bad trajectory that’s attempting re-entry bounces off the earth’s atmosphere to be forever lost in space!

I mean think about it. 1st impressions make one helluva impact and it doesn’t take a genius to figure out what 1st time visitors feel when they land on a blog or website that is festooned with adverts and banners! THEY FEEL CHEATED…and will never ever return!

You don’t want that happening to you now, do you?

Bottom line, make sure that you have at least a couple of quality posts on your blog before you even bother trying to get it indexed!

3. USE AN AUTORESPONDER

Okay, so you have just sacrificed a good portion of your life driving traffic to your blog…now what? Are you just going to watch them arrive at your blog and hope against hope that they’ll love your content so much that they’ll immediately purchase whatever you are selling, and return day after day for more?

Well let me disabuse you of any such notion…it is not going to happen! We live in The Age of The Amazingly Shrinking Attention Span so you better believe that visitors to your blog won’t remember it as soon as they leave…that is unless you help them remember!

Luckily there’s an easy way to get visitors to your blog remember you, and that is by using an autoresponder. Don’t know what an autoresponder is? Find out more by test driving one for free…click link below.

More On Autoresponders

Remember that online marketing lore dictates that it requires at least seven instances of exposure to an item or product before a person is comfortable enough to purchase. An autoresponder ensures that you get at the very least, those minimal seven instances of exposure, to seduce your prospects into doing your bidding.

4. TEST ‘n’ TWEAK

Ever heard the song “Twist ‘n’ Shout”? Yes…great! No…doesn’t matter! The point here is that one of the essential ingredients of successful internet marketing online is constant testing and tweaking until you reach that much desired point of sublime perfection (okay that’s an exaggeration…we all know that perfection doesn’t exist) where you attain the best possible results!

Test ‘n’ Tweaking aims to find what works…what works better…and what doesn’t work! You can never find a better formula unless you tweak around some until you stumble upon the best one. Test ‘n’ Tweak can equally apply to your sales copy, your landing page design and the various methods you use to drive traffic to your blog.

December 4th, 2008  Posted at   Internet Marketing Strategy
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Online holiday marketing can be intimidating especially if you do not know what you are doing or what your company’s holiday goals are this season. In order to make sure you have your holiday hat on straight here are a few tips on how to leverage your online presence this season.

1. Create a Holiday Gift Guide
Holiday Gift Guides are a great way to get new customers to take a look at your product. If you are not creating one yourself, and you should, then contact those who are and get your products on the list. If your business focuses on services, create a company gift card and use that as a great product offering this holiday.

2. Use Your Company Blog
Placing your holiday products, discounts, coupons, or offerings on your blog is important. First, write consecutive posts about what your company is offering and secondly make sure it is viewable on the sidebar of your company blog so users can easily find out what’s going on.

3. Contact Your Affiliates
If have an affiliate program then offer your affiliates additional holiday bonuses or gifts for directing traffic to your site. Reward the year’s top affiliates with a shout-out on your company blog or additional incentives to get them excited about what your company has to offer.

4. Leverage Social Networking
Get on your Facebook, Twitter, and MySpace accounts and network your heart out. Let everyone know what’s new this holiday season and make sure to thank everyone who has supported you throughout the year.

5. Give It Away
Contact blogs that are related to your product or services and offer to give their readers a chance to win a coveted product or service that you offer.

Remember, the holidays don’t have to be a scary time of the year, use it to increase clients, consumers, and brand awareness.

Happy Holidays!


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