| We have all heard that Search Engine Optimization (SEO) keywords can improve your websites’ SEO, increase your search engine ranking and consistently deliver great results for years if done properly. But how is it done properly? Anyone can pick a few keywords they think will work and try to incorporate those into their site. However, smart internet marketing tells us to take our time and strategically pick each keyword to ensure success.
When deciding what keywords to uses ask yourself 3 questions:
How Will People Find You?
The first step is to write down all the keywords that you feel people will type into search engines when looking for the information or products that you are selling. Don’t Guess! Ask family, friends, and customers which keywords they would use to find your information. For example you may think that someone would type in “oprah and kelly clarkson” to search for that episode when actually most users are typing in “kelly clarkson on oprah” instead.
Can A Machine Help Me?
Okay, it’s a weird title but it works. It’s called a computer and the internet. They both can help you pick out keywords by using a tool called a keyword suggestion tool. SEO Book Keyword Suggestion Tool is pretty neat.
What’s My Competition Doing?
You can find out exactly what keywords your competition is using by checking out their website page source. Most browsers will allow you to go to View and then Page Source and you can view your competition keywords to see what you are missing.
So remember… smart internet marketing + smart keywords = amazing SEO