Getting to the top of search engine rankings can be a very tricky business. We’ve seen companies whose domain name is www.widgets.com, they sell widgets, all their products have the name widget in it but for some reason when you type in widget in Google, they still end up on the 3rd page.

It’s all about smart internet marketing; making smart and deliberate actions to reach your online marketing goals.  In this 3 part series we will look at a number of ways you can move up in the search engines.  However, it won’t happen over night! Nothing “smart” does, it’s going to take a consistent effort to obtain effective SEO.

Step 1: Linkage
Increasing your incoming and outgoing links is very important.  The first step is to take care of all the links that you can control.  Create a couple of websites and link them to each other and to your main site using important keywords.  Also, contact all sites that link to your competitors and ask them to link to your site.  A good way to find your competitors link is to enter “link” and your competitors domain name into Google.

Step 2: Clean up your website code
Every website should have a TITLE tag as the first META tag. Your title should be straight to the point with the absence of words like “a”, “an”, “the”, “for”, etc.  Another great tip is to make sure you include <h1> tags in your page body and in between the <h1> include important keywords.

Also, clean up your image codes.  Each image should be named correctly and each word should be separated by hyphens or underscores.  And don’t forget the ALT tag; it helps to describe your images.

Next week, we will explore additional tips about how to increase your search engine ranking and start focusing on smart internet marketing.

This entry was posted on Thursday, March 12th, 2009 at 11:11 am and is filed under Internet Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.