Smart Internet Marketing

Alright, we get it — if you’re going to have a business, your business is going to have to have a blog. Blogging is a great way to reach out to both current and potential clients, all the while pursuing that all-important SEO linking.

But now that we know the why, let’s talk about the how. Read on for 3 Tips for Successful Business Blogging:

1. Be casual: You’re a business, sure, but nobody is going to fault you for loosening up in one of the web’s loosest formats — the blog. So go ahead: embrace contractions, run on sentences, first-person pronouns, etc. It will make you seem more human, all the while allowing for the kind of super-readable content customers love.

2. Synergize: Buzzword alert! But seriously, some skillful integration with social networking services like Facebook and Twitter can take your blog to a whole new level. Check out services like Twitterfeed and Hellotxt, which can turn your blog posts into Twitter tweets and Facebook wall posts automatically.

3. Get help: Ever noticed how most blogging platforms allow multiple users to access the same blog? That’s because blogging — business blogging included — thrives under multiple authorship. So go ahead — invite your employees to contribute posts of their own, or outsource your writing to a marketing company with expertise in the area.